Apple TV+ unveiled as Apple’s new streaming service
During their special event, Apple unveiled its new streaming service, Apple TV+, which will feature exclusive original shows, movies, and documentaries from the most creative minds in TV and film.
Apple’s original video subscription service will feature a new slate of programming from the world’s most celebrated creative artists. Among those artists and storytellers is Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu, and more.
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“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand. Apple also announced the all-new Apple TV app and Apple TV channels, which will debut this May. The new app brings together different ways to discover and watch shows, sports, news, and more in one location across multiple devices. Beginning in May, customers can subscribe to Apple TV channels separately on the Apple TV app with no additional apps, accounts, or passwords required.
The app will also offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DirecTV Now, PlayStation Vue, and through Optimum and Suddenlink being added later this year. Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.
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Some of the original shows that will launch on the new streamer and featured during the presentation include Steven Spielberg’s Amazing Stories anthology, The Morning Show drama starring Reese Witherspoon, Jennifer Aniston, and Steve Carell, See starring Jason Momoa and Alfre Woodard, and Kumail Nanjiani’s Little America. J.J. Abrams also hit the stage with Sarah Bareilles, who performed the theme song for the upcoming Little Voice, with Oprah Winfrey following up with her two documentary series being developed for Apple.